Social media ads that actually get you more clients!

Step away from the Facebook boost button! Ignore the Promote Now on Instagram! This talk is all about using Facebook Business Manager to run campaigns that convert. You’ll learn what Business Manager is and why your salon needs to use it, how to set up targeted ad groups for your clients, the campaigns that can work for you, and why people get so excited about the Facebook pixel.


Kate Woods

I’ve been working in the digital world since way back in 2002 (gulp!) and rather fell into the hairdressing industry when I became editor of in 2007. An unexpected love affair with the industry began. For 5 fab years, I got an insider’s view of what really worked and noticed the things that successful salons had in common. Since then, I’ve been running KOR Digital, a successful digital agency that delivers modern marketing strategies with good old-fashioned values to businesses in the hair and beauty industries. I’m passionate about working with the owners of independent salons who need help creating the websites and digital presence they need, but don’t have the budget for one-to-one marketing or training. And so Salondipity was born – because salon marketing success doesn’t happen by chance.